Twitter and LinkedIn take steps towards social CRM solutions (16/10/2009)

Social networking services Twitter and LinkedIn have introduced listing features that could help them move closer towards social customer relationship management (CRM) solutions.

Social networking giant Facebook already allows users to create different lists by segmenting contacts, but up until now its younger competitors have made users create their own lists manually, reports 3 News.

Twitter applications Tweetdeck and Seesmic Desktop enable users to enter contacts into specific files, but this has not previously been integrated within the actual Twitter service.

LinkedIn is offering a similar feature within its paid service and is smartly including it as a 30-day trial to tempt people who might be a little uncertain still.

Integrating CRM solutions with social networking is being viewed as increasingly significant given the rapid growth of services like Twitter and the amount of conversation that relates to businesses and brands.

Indeed, computing giant Microsoft recently tied its Dynamics CRM software to Twitter.

Public perceptions of a given business can be monitored through the internet and CRM's relationship with social networks could grow in the future.

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