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- CRM systems have 'transformed' business communication with customers
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Outsourcery News
Financial services sector 'could make more use of CRM solutions' (13/11/2009)
Customer relationship management (CRM) solutions could be used by more businesses in the financial services sector, according to CRM Buyer.
Figures from the Aite Group reveal spending on CRM solutions by financial services businesses throughout the US and Canada will grow by less than 0.5 per cent in 2009 on last year's figures.
Less than 30 per cent of 521 surveyed firms in the sector are planning to invest in CRM solutions in the next six to 12 months, but the ability to improve marketing strategies and cut operating costs is likely to stimulate greater spending in the long term.
CRM solutions can be used by financial services businesses to track the websites customers visit and the product inquiries they make while doing so, and then using this information to target promotional offers more effectively.
Rob Widdicombe, managing director of Canonbury Services, recently told Atlantic Global OnDemand that any business that deals with customers regularly can benefit from CRM solutions.
Related Articles
- (03/09/2010) CRM systems have 'transformed' business communication with customers
- (01/09/2010) Hosted CRM offers 'lower up-front costs' for businesses
- (27/08/2010) Dyno-Rod introduces Microsoft Dynamics CRM to workforce
- (25/08/2010) CRM on a smartphone is a lot easier than it first looks, expert says
- (23/08/2010) CRM programs such as Microsoft Dynamics 'more versatile than ever'
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