Businesses could benefit from 'user-friendly' CRM solutions (15/10/2009)

Customer relationship management (CRM) solutions that are particularly user-friendly could help businesses adjust to the new software and maximise efficiency.

Systems that operate using software that employees already know how to use is likely to make adoption easier and faster, while the new CRM solutions can be linked to these programmes for the benefit of the company, reports SME Web.

CRM solutions that are easy to use could be more likely to bring about returns on investment quickly than programmes that businesses and their staff need to take time to adjust to.

Businesses can also make sure they use the information secured from CRM solutions in the right way, as not all the data gained is likely to be relevant for every customer, writes Barrett founder Sue Barrett on Smart Company.

While familiarity with the software can be an advantage, investing in a system that offers flexibility can also be a good idea, as this could help with any changes that might occur to a business' infrastructure in the future.

Related Articles

• (27/08/2010) Dyno-Rod introduces Microsoft Dynamics CRM to workforce
• (25/08/2010) CRM on a smartphone is a lot easier than it first looks, expert says
• (23/08/2010) CRM programs such as Microsoft Dynamics 'more versatile than ever'
• (19/08/2010) CRM allows businesses to give 'best-of-breed' customer service
• (17/08/2010) T-shirt business increases revenue by 120 per cent through CRM