Scalability and speed to market are two crucial aspects of the day-to-day running of [GMCC]

Greater Manchester Chamber of Commerce (GMCC) is ... the largest Chamber of Commerce in the UK, with approximately 4,500 members.

The Chamber supports and influences key government decision-makers and is regularly consulted for feedback from the business community when government policy is being developed.

GMCC is the leading business-led employer engagement body in Greater Manchester and is delivering the most successful Employer Ownership of Skills (EOS) scheme in the UK to support Greater Manchester employers to invest in their current and future workforce through skills and development training.

Infrastructure analysis and consultation

With clear expertise in providing cloud-based solutions, Outsourcery was the obvious choice to partner with on this project, with its ability to migrate our system to a scalable solution as quickly as possible, effectively enhancing and improving our business operations
Christian Spence, Head of Research & Business Intelligence, GMCC

After a competitive tender process, GMCC approached Outsourcery looking for a reliable cloud-based CRM system that could be implemented efficiently, with the scalability and functionality required to cope with the increase in operations and a growing membership structure.

GMCC decided that Outsourcery's offering was the most suitable for the migration to a cloud-based solution, due to its reputation as a cloud expert, the fact that it is a highly respected Manchester-based company and Outsourcery's capability for providing a more productive CRM solution.

Cloud-based offering and ease of implementation

Outsourcery implemented a CRM system built on Dynamics CRM, a Microsoft solution, hosted on Outsourcery's O-Cloud platform and delivered on best-of-breed HP technology.

The cloud-based solution enables faster delivery of information between employees and customers working across multiple locations. It also offers an assessment of customer behavior through a 360-degree view of all business interactions, providing users with all the information needed to improve future service and performance.

Through the implementation of Outsourcery's cloud-based Dynamics CRM we are now able to arrange appointments and process member information more efficiently than we could with our previous in-house CRM tool. The key advantage of CRM from Outsourcery is in its scalable architecture, which gives us the flexibility we need to adjust to a constantly changing membership database.

Having been introduced to the wider capabilities of the cloud, GMCC is now keen to maximise its potential and expand on it across the business in the future.
Christian Spence, Head of Research & Business Intelligence, GMCC